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How Asda uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Asda uses Movable Ink to combine customer data from different sources and deliver 1:1 personalized customer interactions, supporting a personalized experience online and in-store. The CRM team also uses it to streamline the production process.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Asda, not ours.

Hear from Asda's Senior Manager of CRM, Emma-Louise Birch on how her team can now easily combine data from various sources to deliver 1:1 customer interactions quickly, enhance loyalty, and streamline the production process.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Asda.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • Asda uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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