How Blains Farm & Fleet uses Optimove
28%
“a 28% increase in average direct revenue”
As published on optimove.com. Captured by usedby on Oct 8, 2026.
What happened
Blain's uses Optimove to automatically segment customers into four personas based on purchasing behavior and lifestyle attributes. It sends a personalized year-end campaign built in a single dynamic email template, with behavior-based awards, product recommendations and a trivia game.
Summary written by usedby from the source page, in English. The figures are those of Optimove and Blains Farm & Fleet, not ours.
The Year-End Wrap campaign delivered an 80% increase in average total response rate, a 67% increase in average direct response rate, and a 28% increase in average direct revenue, all measured against campaign averages across the rest of the year.
Optimove is very intuitive yet super advanced. It handles our diverse customer base and vast product catalog seamlessly.
We leveraged Optimove to automatically segment customers based on their purchasing behavior and some of the lifestyle attributes that were part of the customer profile.
What the story claims, and what we checked
We compared the story with its live page on Oct 8, 2026.
- The figure: 28%CheckedPrinted word for word on the page, near the name of Blains Farm & Fleet.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Blains Farm & Fleet.
- Blains Farm & Fleet uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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