The use case: how Camden deploys Funnel
Camden uses Funnel's CRM, AI and contact center products to support a centralized operating model in which groups of nearby communities share a single leasing team. AI and automation handle routine communication, and a single guest card stores all renter communication and preferences across communities.
More reported results
Figures published in Funnel’s case study. They are not independently measured by usedby.
They also decreased team turnover for centralized roles by 36%, plus an 18% decrease in voluntary turnover for onsite team members.
From 2022 to 2025, Camden decreased voluntary turnover for onsite team members by 18%.
In the customer’s words
A lot of our staff were doing tasks that didn’t align with their roles – and we saw that as an opportunity to standardize and streamline some of these tasks that were taking them away from serving customers.We reduced hold times by 52%. That’s a coup if you are in the customer service business and you run a contact center, that is unheard of. Our customer sentiment right now is the highest it’s ever been. That’s a testament to the systems that we have in place to facilitate a better customer experience.It has to move the needleFunnel users in Real Estate Assets
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Funnel’s published case study. We check the public evidence; the results are reported by the vendor.
funnelleasing.com- Last checked
- Oct 27, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: $4-5 millionChecked
Printed word for word on the page, near the name of Camden.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Camden.
- Camden uses FunnelChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Camden credited Funnel as a key part of their Work Reimagined initiative, which transformed the day-to-day, for onsite and centralized teams and will save them approximately $4 to $5 million, on a full-year stabilized basis.