The use case: how LCOR deploys Funnel
LCOR's leasing and training teams use Funnel's CRM and AI platform to track individual leasing agents' performance, verify that lead follow-up calls actually happened, and find answers in logged renter communications. Training staff use these insights to coach individual team members.
More reported results
Figures published in Funnel’s case study. They are not independently measured by usedby.
increase in tours YOY, with an overall lead-to-tour rate of 19.6%
In the customer’s words
Our tour volume across the board is massively higher since launching Funnel. No doubt about it.Our teams love the VA (virtual agent). It’s able to weed out prospects that are ‘just looking’ versus the prospects that are actively engaging with the VA, asking questions right away, and actively looking for something to commit to right now.Streamlining to one guest card for one person and the prospect experience that way, has been one of the coolest things that I’ve seenTeam members are not having to sign out of one property, and sign into another property to manage guest cards.Funnel’s renter-centric® architecture made it a lot easier for us to actively follow the customer journey, whereas in the previous platform we had to go into each individual property and there wasn’t a clear connection across the boardNow, we can actually see when people are inquiring at multiple properties. It makes it easier for the renter, but it also makes it easier for our team to see everything firsthand, instead of having to dig into it.Funnel helped us keep track of our leads, in a more efficient way, by ensuring that all the leads are capturedIn the previous database we used, leads could really easily be missed, because you had to manually log phone calls. Previously, the only leads that were automatically logged for you were the ILS (internet listing service) leads. With Funnel, all the phone calls, VA messages, and ILSs, are automatically logged for you.Syncing team member’s calendar and their Funnel calendar, has increased attendance on company-wide callsFunnel helps keep our onsite teams organized, and I think that’s a key piece, as well the automated tasks that are set up, the automated communications that go out.Other companies using Funnel
Customers across industries, with public evidence.
BH ManagementConfirmed
CamdenConfirmed
CortlandConfirmedBedrockObserved
Broe Real Estate GroupObserved
CornerstoneObservedGo straight to the source
Based on Funnel’s published case study. We check the public evidence; the results are reported by the vendor.
funnelleasing.com- Last checked
- Oct 27, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 62%Checked
Printed word for word on the page, near the name of LCOR.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of LCOR.
- LCOR uses FunnelChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Funnel’s CRM, AI, and automation tools gave LCOR’s leasing teams a hand, resulting in a 62% increase in tours year over year (YOY).
