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How LCOR uses Funnel

ConfirmedVendor case study · Checked Oct 27, 2026
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The use case: how LCOR deploys Funnel

LCOR's leasing and training teams use Funnel's CRM and AI platform to track individual leasing agents' performance, verify that lead follow-up calls actually happened, and find answers in logged renter communications. Training staff use these insights to coach individual team members.

More reported results

Figures published in Funnel’s case study. They are not independently measured by usedby.

19.6%

increase in tours YOY, with an overall lead-to-tour rate of 19.6%

In the customer’s words

Our tour volume across the board is massively higher since launching Funnel. No doubt about it.
Mike Hogentogler, COO, LCOR — Source, captured Oct 27, 2026
Our teams love the VA (virtual agent). It’s able to weed out prospects that are ‘just looking’ versus the prospects that are actively engaging with the VA, asking questions right away, and actively looking for something to commit to right now.
Heather Justice, Director of Training, LCOR — Source, captured Oct 27, 2026
Streamlining to one guest card for one person and the prospect experience that way, has been one of the coolest things that I’ve seen
Heather Justice, Director of Training, LCOR — Source, captured Oct 27, 2026
Team members are not having to sign out of one property, and sign into another property to manage guest cards.
Heather Justice, Director of Training, LCOR — Source, captured Oct 27, 2026
Funnel’s renter-centric® architecture made it a lot easier for us to actively follow the customer journey, whereas in the previous platform we had to go into each individual property and there wasn’t a clear connection across the board
Jennifer Bloome, Director of Marketing, LCOR — Source, captured Oct 27, 2026
Now, we can actually see when people are inquiring at multiple properties. It makes it easier for the renter, but it also makes it easier for our team to see everything firsthand, instead of having to dig into it.
Jennifer Bloome, Director of Marketing, LCOR — Source, captured Oct 27, 2026
Funnel helped us keep track of our leads, in a more efficient way, by ensuring that all the leads are captured
Rachel Shaw, fmr. Training + Development Manager, LCOR — Source, captured Oct 27, 2026
In the previous database we used, leads could really easily be missed, because you had to manually log phone calls. Previously, the only leads that were automatically logged for you were the ILS (internet listing service) leads. With Funnel, all the phone calls, VA messages, and ILSs, are automatically logged for you.
Rachel Shaw, fmr. Training + Development Manager, LCOR — Source, captured Oct 27, 2026
Syncing team member’s calendar and their Funnel calendar, has increased attendance on company-wide calls
Heather Justice, Director of Training, LCOR — Source, captured Oct 27, 2026
Funnel helps keep our onsite teams organized, and I think that’s a key piece, as well the automated tasks that are set up, the automated communications that go out.
Heather Justice, Director of Training, LCOR — Source, captured Oct 27, 2026

Other companies using Funnel

Customers across industries, with public evidence.

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See all Funnel customers

More stories

Go straight to the source

Based on Funnel’s published case study. We check the public evidence; the results are reported by the vendor.

funnelleasing.com
Last checked
Oct 27, 2026
funnelleasing.comCaptured Funnel case study about LCOROpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 62%Checked

    Printed word for word on the page, near the name of LCOR.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of LCOR.

  • LCOR uses FunnelChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Funnel’s CRM, AI, and automation tools gave LCOR’s leasing teams a hand, resulting in a 62% increase in tours year over year (YOY).
From the page. funnelleasing.com