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How Chalhoub Group uses Hightouch

30%

“a reduction in customer acquisition cost (CAC) by 30%”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

Chalhoub Group builds custom audience segments in Google BigQuery and uses Hightouch to sync them directly to ad platforms such as Facebook, Google, TikTok and Snapchat. This replaces manual CRM exports and file uploads and supports lookalike audience targeting and purchase-history-based targeting.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Chalhoub Group, not ours.

  • 40%“Hightouch powers 40% of all revenue generated through Meta”
  • 45%“Hightouch powers 45% of all revenue generated through Snapchat”

With Hightouch, the Group can segment customers by their shopping cart items and sync that information to various ad platforms to identify lookalike audiences and target specific demographic locations – leading to a higher match rate and a reduction in customer acquisition cost (CAC) by 30%.

From the page. hightouch.com, captured Oct 8, 2026

We used to have to go to our CRM and spend hours building customer segments, and manually upload them to our marketing platforms, but this data wasn’t refreshed, clean, or debugged in any way. We could only do this once a year because we couldn’t afford to take two weeks off to upload static files.

Tomasz Mazur, Head of Customer Acquisition at Chalhoub, Chalhoub Group. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 30%CheckedPrinted word for word on the page, near the name of Chalhoub Group.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Chalhoub Group.
  • Chalhoub Group uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch16%“16% increase in user activation rate”Calendly uses Hightouch. Another customer of Hightouch