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How Cineplex uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Cineplex uses Movable Ink Studio to move from manual builds to scalable personalization in its customer engagement, which frees up a lean team.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Cineplex, not ours.

With Movable Ink Studio, Cineplex moved from manual builds to scalable personalization, freeing up a lean team and delivering measurable ticket conversion lift.

From the page. movableink.com, captured Oct 8, 2026

We want to anticipate customer interest, not just react to it.

Gianni Santin, Executive Director, Loyalty Marketing, Cineplex, Cineplex. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Cineplex.
  • Cineplex uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink