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How Cineplex uses Movable Ink

87.5%

“campaign build times dropped by 87.5%”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Cineplex uses Movable Ink with Adobe Journey Optimizer to build personalized, modular email content. This includes real-time loyalty points progress bars, automatically populated film emails with trailers, posters and showtimes, abandoned-seat emails, and dynamic showtime modules pulled from APIs.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Cineplex, not ours.

  • 4%“The refreshed design boosted ticket conversions by 4%, showing that when paired with smart data, even the smallest addition can deliver blockbuster results.”

Cineplex put automation center stage, turning what used to take hours into a smooth, high-speed production. By integrating Movable Ink into Adobe and Cineplex’s site APIs, campaign build times dropped by 87.5%.

From the page. movableink.com, captured Oct 8, 2026

We want to anticipate customer interest, not just react to it.

Gianni Santin, Executive Director, Loyalty Marketing, Cineplex, Cineplex. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 87.5%CheckedPrinted word for word on the page, near the name of Cineplex.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Cineplex.
  • Cineplex uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink