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How DSW uses Movable Ink

89%

“89% increase in revenue”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

DSW uses Movable Ink to personalize its marketing emails and push notifications with behaviorally-targeted CTA buttons, dynamic content blocks, and abandoned cart images, and runs A/B tests with the Optimizer tool to refine these campaigns.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and DSW, not ours.

  • 59%“59% increase in conversions”
  • 16%“16% lift in CTR”
  • 34%“34% increase in revenue”
  • 17%“17% increase in revenue”

DSW’s marketers used Movable Ink’s Optimizer tool to run an A/B test over two deployments, comparing customer-selected products with behavioral category retargeted CTAs. The result? The behavioral CTAs took the lead, outperforming the static version and proving to be the clear winner.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 89%CheckedPrinted word for word on the page, near the name of DSW.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of DSW.
  • DSW uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink