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How Elkjøp uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Elkjøp's CRM team uses Movable Ink to personalize customer emails, including abandoned cart emails and product recommendations, replacing manual personalization across its four markets.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Elkjøp, not ours.

Tamara Knarbakk Nortun, Elkjøp’s CRM Operational Lead, shares how her team has revamped their approach to power abandon cart emails and deliver personalized product recommendations that resonate with every customer.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Elkjøp.
  • Elkjøp uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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