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How Fairstone Bank uses Cognigy

10%

“Fairstone achieved a 10% increase in loan bookings, significantly surpassing its original 4% goal.”

As published on cognigy.com. Captured by usedby on Oct 8, 2026.

What happened

Fairstone, a Canadian lender, uses proactive AI agents to follow up with loan applicants across its branches through a multichannel, multi-touch engagement sequence. The agents answer common questions and guide prospects toward booking appointments with loan specialists.

Summary written by usedby from the source page, in English. The figures are those of Cognigy and Fairstone Bank, not ours.

  • 65%“The implementation resulted in remarkable engagement, with a 65% response rate and 90% of responding applicants booking appointments.”
  • 7%“The sales cycle duration was also reduced by 7%.”
  • 20:1“The rapid deployment and impressive ROI – exceeding 20:1 make NiCE Cognigy an invaluable partner in our strategic innovation efforts.”

Fairstone achieved a 10% increase in loan bookings, significantly surpassing its original 4% goal. The sales cycle duration was also reduced by 7%. Financially, the proactive strategy drove millions in yearly “net new cash” into their direct lending business.

From the page. cognigy.com, captured Oct 8, 2026

The deployment of Proactive Engagement within our Direct and Indirect lending journeys has been a game-changer,

Thomas Cesari, Director of Direct Lending Product, Fairstone Bank. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 10%CheckedPrinted word for word on the page, near the name of Fairstone Bank.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Fairstone Bank.
  • Fairstone Bank uses CognigyCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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