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How Figma uses Hex

20 minutes

“Enabled researchers to launch surveys and build reporting in 20 minutes instead of days”

As published on hex.tech, February 2026. Checked by usedby on Oct 9, 2026.

What happened

Figma's Research team uses Hex's Notebook Agent to build live NPS and Product Health dashboards from survey data that flows through Snowflake and dbt. Researchers build reusable components, reports and dashboards, and weekly summaries are pushed to Slack.

Summary written by usedby from the source page, in English. The figures are those of Hex and Figma, not ours.

  • 2M+“Enabled the team to track 2M+ data points across NPS and product health programs”
  • 10+“Built a reusable component that can feed 10+ dashboards”

Rie used Hex's Notebook Agent to compress the learning curve from weeks to hours, focusing on strategy instead of syntax.

From the page. hex.tech

Without Hex’s experiential layer, these programs couldn't take flight — no matter how good the data was.

Rie McGwier, AI Insights Researcher, Figma. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 20 minutesCheckedPrinted word for word on the page, near the name of Figma.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Figma.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Figma uses HexCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

Figma uses ClayAnother tool at Figma60%“Reduce domain launch time by 60%, from two and a half weeks down to five days”Chime uses Hex. Another customer of Hex300%“A 300% increase in user activation rates after crafting the definition of an active user built in Hex”Clay uses Hex. Another customer of Hex