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How Figma uses Clay

As published on clay.com. Captured by usedby on Oct 2, 2026.

What happened

Figma's marketing operations team uses Clay Audiences to unify Salesforce CRM data, Snowflake product signals, and third-party enrichment into one continuously updated record. They use it to keep contacts enriched, identify self-serve accounts ready for enterprise sales, and sync ad audiences to LinkedIn automatically.

Summary written by usedby from the source page, in English. The figures are those of Clay and Figma, not ours.

Clay is where Salesforce's CRM history, Snowflake's product signals, and Clay's third-party enrichment converge into a single, continuously updated record that every team acts from.

From the page. clay.com, captured Oct 2, 2026

Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.

Kyle Ketchum, Marketing Operations, Figma. Source, captured Oct 2, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Figma.
  • Figma uses ClayCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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