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FreshawithHubSpot

How Fresha uses HubSpot

Fresha uses HubSpot AEO to track how its brand appears in answers from AI platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It replaced manual screenshotting with a dashboard for prompt tracking, competitor benchmarking and citation analysis, and runs a weekly review that feeds content and partnership work.

ConfirmedVendor case study · Checked Oct 3, 2026
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The use case: how Fresha deploys HubSpot

Fresha uses HubSpot AEO to track its visibility and competitive ranking across AI answer engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. It uses prompt tracking and citation analysis to run answer engine optimization as a managed acquisition channel.

More reported results

Figures published in HubSpot’s case study. They are not independently measured by usedby.

87.9%

On Google Gemini, their visibility score reaches 87.9%.

72.5%

On Google AI Overviews, it is 72.5%.

85.1%

"online salon booking software" scores 85.1%

81.7%

"book beauty treatments near me" reaches 81.7%

In the customer’s words

Using HubSpot AEO, Fresha went from manually screenshotting ChatGPT results to holding a 68.3% AI Visibility Score and ranking first across every answer engine in our category. AI is now a channel we own.
Elliott Braund, VP Revenue Operations, Fresha — Source

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Based on HubSpot’s published case study. We check the public evidence; the results are reported by the vendor.

hubspot.com
Last checked
Oct 3, 2026
hubspot.comCaptured HubSpot case study about FreshaOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 68.3%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Fresha.

  • Fresha uses HubSpotChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Fresha holds an AI Visibility Score of 68.3%, the highest in their competitive set, and ranks first across all 8 AI platforms the team tracks. On Google Gemini, their visibility score reaches 87.9%. On Google AI Overviews, it is 72.5%.
From the page. hubspot.com