The use case: how Goibibo deploys TruefanAI
Goibibo sends personalized celebrity videos through WhatsApp to nudge users at specific journey stages. One campaign targets users who searched for hotels but did not book, and another targets users who booked transport but had no hotel booking, to cross-sell hotels.
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- Nov 4, 2026
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Goibibo collaborated with TrueFan AI to deploy customized video nudges tailored to each user’s journey stage—directly through WhatsApp.