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How GoSite uses Hightouch

42%

“led to a 42% increase in merchant gross processing volume”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

GoSite's growth team uses Hightouch to sync financial event data and financial models from its warehouse into HubSpot, several times every hour. This powers lifecycle marketing campaigns to merchants, such as declined-payment outreach, application status updates and financial tips for at-risk businesses.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and GoSite, not ours.

These combined efforts increased awareness of GoSite's financial products and led to a 42% increase in merchant gross processing volume (which is how much money GoSite's customers process through their financial tools).

From the page. hightouch.com, captured Oct 8, 2026

Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources

James Labastida, Head of Revenue Ops at GoSite, GoSite. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 42%CheckedPrinted word for word on the page, near the name of GoSite.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of GoSite.
  • GoSite uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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