The use case: how Halfords deploys Bloomreach
Halfords uses Bloomreach's AI-driven site search to improve relevance and automate search optimization across its motoring and cycling product catalog, replacing a legacy search solution that relied on manual redirects. It has also begun rolling Bloomreach out across product listing pages.
More reported results
Figures published in Bloomreach’s case study. They are not independently measured by usedby.
5% average search CVR since launch, peaking nearly 7% on Black Friday
In the customer’s words
Bloomreach has helped automate a number of manual search optimization tasks that previously required significant time from the team.Bloomreach users in Retail
Companies in the same sector, with public evidence.
260 Sample SaleConfirmed
CoopConfirmed
JD SportsConfirmed
WickesConfirmed
Barbeques GaloreObserved
JYSKObservedGo straight to the source
Based on Bloomreach’s published case study. We check the public evidence; the results are reported by the vendor.
bloomreach.com- Source published
- Jul 9, 2026
- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 90%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Halfords.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Halfords uses BloomreachChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Bloomreach has helped automate a number of manual search optimization tasks that previously required significant time from the team. We can now focus more on fine-tuning algorithms, reviewing performance, and identifying strategic enhancements