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How Hibbett uses Movable Ink

40%

“a 40% Lift in Conversions with AI”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Hibbett uses Movable Ink's Da Vinci AI to decide which story each customer receives in email, and Studio to generate product grids and new-arrivals modules from live feeds. This replaced manual segmentation and lets the team send many unique email versions each day.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hibbett, not ours.

  • 5,000“This dynamic setup allows Hibbett to send over 5,000 unique versions of an email every day—something no manual workflow could ever support.”
  • 7 hours“The email team reclaimed 7 hours a week, freeing them to focus on testing, strategy, and growth.”

This dynamic setup allows Hibbett to send over 5,000 unique versions of an email every day—something no manual workflow could ever support.

From the page. movableink.com, captured Oct 8, 2026

Gone are the stale segments. Gone are the marketer preferences where we're making assumptions. And we're truly living in a personalized world now where every customer is getting what they want. Even if they don't know that they want it, they're getting it.

Kayla Brown, Director, Customer Lifecycle, Hibbett. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 40%CheckedPrinted word for word on the page, near the name of Hibbett.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Hibbett.
  • Hibbett uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink