The use case: how HSN deploys Movable Ink
HSN uses Movable Ink to personalize and automate its email and mobile app marketing, including web cropping of weekly deals into emails and in-app messages, abandoned cart push notifications with relevant item images, and zero-party data polls used to retarget color-personalized recommendations.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
1000% Increased in Total Clicks
Sending a reminder of what customers left in their carts via push notification resulted in a reach of over 300k unique users in 2022.
Not only was this campaign customer-centric, but it decreased HSN’s production time from 1 week to 15-30 minutes, enabling HSN to personalize at scale and focus more time on strategy, testing, and creative brainstorming.
Movable Ink users in Retail
Companies in the same sector, with public evidence.
See all Movable Ink customers
Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Nov 10, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 30%Checked
Printed word for word on the page, near the name of HSN.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of HSN.
- HSN uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Not only was this campaign customer-centric, but it decreased HSN’s production time from 1 week to 15-30 minutes, enabling HSN to personalize at scale and focus more time on strategy, testing, and creative brainstorming.