15
CFOs and startup founders interviewed in one day
As published on listenlabs.ai. Captured by usedby on Oct 2, 2026.
What happened
McKinney, a creative agency, uses Listen to run qualitative consumer research quickly, including with hard-to-reach audiences, and brings live respondent feedback into creative sessions and client presentations.
Summary written by usedby from the source page, in English. The figures are those of Listen and McKinney, not ours.
- 15“With Listen, they gathered 15 CFO and startup founders in one day.”
- 30“During a CPG packaging project, Tereau brought feedback from 30 real consumers directly into a working session with a group of designers and copywriters.”
With Listen, they gathered 15 CFO and startup founders in one day. The full analysis was complete in two and a half days.
It feels like it’s bringing more humanness into the room, not less.
What the story claims, and what we checked
We compared the story with its live page on Oct 3, 2026.
- The figure: 15CheckedThe figure is on the page; its label is our wording.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of McKinney.
- McKinney uses ListenCheckedConfirmed line. Latest check across sources: Oct 2, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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