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MichaelswithTalkdesk

How Michaels uses Talkdesk

ConfirmedVendor case study · Checked Oct 9, 2026
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The use case: how Michaels deploys Talkdesk

Michaels, an arts and crafts retailer, uses Talkdesk's AI-powered customer experience platform, including Talkdesk Copilot, to support its customer service agents in handling inquiries from physical stores and the ecommerce platform.

In the customer’s words

Talkdesk Copilot is going to be a game changer for us. Not just from a time and cost savings perspective, but from an agent satisfaction standpoint. They're our internal customers. We want to keep them happy. It's in our best interest to make their jobs as easy and streamlined as possible.
Krystal Roloff, Director of CX Store Experience, Michaels — Source

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Go straight to the source

Based on Talkdesk’s published case study. We check the public evidence; the results are reported by the vendor.

talkdesk.com
Last checked
Oct 9, 2026
talkdesk.comCaptured Talkdesk case study about MichaelsOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 89%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Michaels.

  • Michaels uses TalkdeskChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Talkdesk AI solutions significantly enhanced customer service performance at Michaels. Service levels improved from 20% to 89% year-over-year, demonstrating substantial gains in managing customer inquiries across both physical stores and the ecommerce platform.
From the page. talkdesk.com