8.2%
Increase in first Instacash advances
As published on hightouch.com. Checked by usedby on Oct 19, 2026.
What happened
MoneyLion's marketing team uses Hightouch's agentic marketing platform on top of its Snowflake data warehouse to analyze customer data, personalize customer journeys with AI Decisioning, build lifecycle campaigns, and generate ad creatives for paid media.
Summary written by usedby from the source page, in English. The figures are those of Hightouch and MoneyLion, not ours.
- 5.6%“a 5.6% increase in Credit Builder Plus signups”
- 4.9%“a 4.9% increase in loan and financial offers clicked”
With Hightouch Lifecycle Studio, MoneyLion's marketers now turn insights into on-brand, personalized campaigns in a day rather than eight weeks.
Our team has been completely transformed by having these tools and capabilities now at our fingertips. We're all just so much more capable now.
What the story claims, and what we checked
What we compared with the page.
- The figure: 8.2%CheckedThe figure is on the page; its label is our wording.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of MoneyLion.
- MoneyLion uses HightouchCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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