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How My Jewellery uses Movable Ink

255%

“Conversion rate: 255% increase”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

My Jewellery, a Dutch jewelry, clothing and accessories brand, uses Movable Ink to personalize its emails with images and content driven by behavioral data, geolocation and weather. Use cases include abandoned cart banners, weather-based hero images and a live poll to collect zero-party data, while also simplifying email production.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and My Jewellery, not ours.

  • 71%“Conversion rate: 71% increase”
  • 56%“Conversion rate: 56% increase”
  • 32%“Click-through rate: 32% increase”
  • 28%“Click-through rate: 28% increase”

Marrying behavioral data with site data, a simple, stylish banner or product image pulls product photos of items that customers left in their carts.

From the page. movableink.com, captured Oct 8, 2026

The greatest advantage Movable Ink has given us is making it very easy (and quick) to use 1:1 personalization, so each customer has a smooth user experience that’s unique to them.

Manon van Rijsbergen, Email Marketing Coordinator, My Jewellery. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 255%CheckedPrinted word for word on the page, near the name of My Jewellery.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of My Jewellery.
  • My Jewellery uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink18%“At Home Stores Achieves 18% More Clicks with a Loyalty Email Upgrade”At Home uses Movable Ink. Another customer of Movable Ink