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How MyHeritage uses Optimove

25+ languages

“25+ languages served from a single template”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

MyHeritage uses Optimove to run its email and campaign program across 25+ languages. A single template with translation keys pulled from a translation-management system, plus one multilingual target group, replaces separate templates, campaigns and target groups for each language.

Summary written by usedby from the source page, in English. The figures are those of Optimove and MyHeritage, not ours.

  • up to 20“Templates per campaign cut from up to 20 down to 1”

Finally, one requirement was met: a single template per campaign that works across all 25 languages, populated dynamically based on each user's language.

From the page. optimove.com, captured Oct 8, 2026

Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.

Yinon Glasner, Head of Customer Value Management, MyHeritage. Source, captured Oct 8, 2026

I didn’t have a huge budget. I didn’t have a huge team,

Asaf Younger, VP of Engagement and Monetization, MyHeritage. Source, captured Oct 8, 2026

This would never have worked unless we did what we did with Optimove. Our ability to scale was non-existent.

Yinon Glasner, Director of User Engagement, MyHeritage, MyHeritage. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 25+ languagesCheckedPrinted word for word on the page, near the name of MyHeritage.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of MyHeritage.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • MyHeritage uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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