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How My Variations uses Yuma

62%

“a significant 62% of customer tickets were fully automated”

As published on yuma.ai, May 2025. Captured by usedby on Oct 5, 2026.

What happened

MyVariations, a French direct-to-consumer electric toothbrush brand, uses Yuma AI integrated with Shopify to autonomously handle recurring customer inquiries such as subscription details and order tracking. It also uses the tool to summarise long ticket exchanges for its human agents.

Summary written by usedby from the source page, in English. The figures are those of Yuma and My Variations, not ours.

  • 7 hours to an impressive 2 hours“This leap in efficiency reduced their First Response Time (FRT) from 7 hours to an impressive 2 hours.”
  • 33%“reducing their customer service expenses 33% monthly”
  • 4x“MyVariations achieved an impressive 4x ROI”
  • 4.7/5“MyVariations maintained a stellar 4.7/5 Trustpilot rating”

Within a mere six months, a significant 62% of customer tickets were fully automated. This leap in efficiency reduced their First Response Time (FRT) from 7 hours to an impressive 2 hours.

From the page. yuma.ai, captured Oct 5, 2026

Yuma is helping us reduce the tickets and providing helpful information for our customer service agents to become more efficient.

Martin Thiebaut, CMO & Co-Founder, My Variations. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 62%CheckedPrinted word for word on the page, near the name of My Variations.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of My Variations.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • My Variations uses YumaCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

87%“The brand reports an 87% drop in average response times”Glossier uses Yuma. Another customer of Yuma12 minutes“Today, first response time holds steady at around 12 minutes.”Javvy Coffee uses Yuma. Another customer of Yuma90%“cut average resolution times by 90%”Finn uses Yuma. Another customer of Yuma