The use case: how Ninox deploys GitBook
Ninox uses GitBook to host its product documentation and uses the content gaps feature to find questions the docs don't answer, drawing on its HubSpot support pipeline and its marketing website. It also runs GitBook Assistant on the docs site as a first line of help for users.
In the customer’s words
If the assistant can answer a question based on our documentation, users get help immediately and the support team can really focus on more complex issues. Every gap we close improves both the documentation and the quality of the assistant.Other companies using GitBook
Customers across industries, with public evidence.
FedExConfirmed
FreedomPayConfirmed
FrendsConfirmed
GantnerConfirmed
GraviteeConfirmed
Maple FinanceConfirmedGo straight to the source
Based on GitBook’s published case study. We check the public evidence; the results are reported by the vendor.
gitbook.com- Last checked
- Nov 13, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Ninox.
- Ninox uses GitBookChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
We started using the content gap feature in GitBook, which has been incredibly helpful to identify questions our documentation doesn’t answer and uncover opportunities for improvement. It opens your eyes as soon as you take a look at the suggestions.