The use case: how Norstella deploys Qualified
Norstella uses Qualified's AI SDR agent Piper, renamed Nora, on its brand websites to proactively engage visitors, share relevant product information, and qualify buyers before handing them to human SDRs for meeting scheduling. It started with a pilot at Citeline and expanded to additional brands and corporate sites to provide round-the-clock engagement, including multilingual visitors.
More reported results
Figures published in Qualified’s case study. They are not independently measured by usedby.
68% booking conversion: Nora converted 68% of meeting offers into booked meetings at Citeline.
6,000+ conversations: Qualified supported more than 6,000 conversations across Norstella's websites.
In the customer’s words
Nora is really on our front lines. She allows us to have 24/7 conversations across our websites, which is incredibly important for a global organization like ours. She handles inbound engagement and helps qualify buyers before they reach our SDRs.Other AI tools used by Norstella
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Explore Norstella’s AI stack
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NextGen HealthcareConfirmedGo straight to the source
Based on Qualified’s published case study. We check the public evidence; the results are reported by the vendor.
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- Nov 11, 2026
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- The figure: 400+Checked
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- Norstella uses QualifiedChecked
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With Qualified supporting seven websites, Norstella has created a more scalable way to engage its global audience and convert inbound interest into sales conversations.