The use case: how Obvious deploys Exa
Obvious uses Exa's Websets API for internal market intelligence, building cohorts of lookalike companies in niche verticals and identifying relevant contacts at those companies to support business development.
More reported results
Figures published in Exa’s case study. They are not independently measured by usedby.
99% cost reduction vs. manual research
100% coverage of niche verticals
One enriched call replaces 15–20+ manual iterations with comparable quality
In the customer’s words
When we saw companies show up in Exa that we hadn't found anywhere else, we knew it was our best option. It delivers, for a few dollars, what we'd been spending hundreds of thousands to assemble.Other companies using Exa
Customers across industries, with public evidence.
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Go straight to the source
Based on Exa’s published case study. We check the public evidence; the results are reported by the vendor.
exa.ai- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 20x fasterChecked
Printed word for word on the page, near the name of Obvious.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Obvious.
- Obvious uses ExaChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Massive efficiency gains: One enriched call replaces 15–20+ manual iterations with comparable quality