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How Omnilux uses Profound

3x

AI-attributed revenue share

As published on tryprofound.com. Captured by usedby on Oct 8, 2026.

What happened

Omnilux uses Profound's Agent Analytics, activated on its Shopify store through the Nostra reverse proxy, to track AI crawler traffic and citations. It uses the visibility and citation data to guide PR, content, and competitive benchmarking across major LLMs.

Summary written by usedby from the source page, in English. The figures are those of Profound and Omnilux, not ours.

  • 98 seconds“We timed it - 98 seconds.”

Omnilux's AI-attributed revenue has grown from roughly 1% to 3% of total revenue during the period they've been working with Profound, and the trend line continues upward month over month.

From the page. tryprofound.com, captured Oct 8, 2026

We've noticed a huge uptick in LLM-related traffic. It grows month over month and has taken up about 3% of our total revenue now. Being able to understand why — and any gaps in our coverage — is incredibly valuable.

Caleb Orion, Director of Digital Acquisition & Ecommerce, Omnilux. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 3xCheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Omnilux.
  • Omnilux uses ProfoundCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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