The use case: how Orangetheory Fitness deploys Webflow
Orangetheory migrated its website from a prior digital experience platform to Webflow, using the CMS to manage studio pages, localized content, online sign-up and digital contract experiences. The CMS is synced with backend systems of record so studio data stays current.
More reported results
Figures published in Webflow’s case study. They are not independently measured by usedby.
This efficiency has enabled them to deliver new web pages 6x faster—in days instead of weeks or months—and improve overall site performance by 4x.
Working with Webflow Certified Partner Outliant and their Webflow Enterprise account team, the migration took just 80 days.
In the customer’s words
We’re moving at a velocity that we hadn’t imagined we could, and that's enabled us to do things we had on our roadmap but not for years in the future.Other AI tools used by Orangetheory Fitness
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Webflow users in Sports & Fitness
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Webflow’s published case study. We check the public evidence; the results are reported by the vendor.
webflow.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: $6 millionChecked
Printed word for word on the page, near the name of Orangetheory Fitness.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Orangetheory Fitness.
- Orangetheory Fitness uses WebflowChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
They moved nearly 1,500 studio pages that were manually built into Webflow’s CMS. Each studio has unique requirements—tiered pricing structures, local tax rates, and over 150 contract variations—all of which must be accurately captured and seamlessly integrated into the digital workflow.