40 hours/month
Time saved per sales rep through automation
As published on clay.com. Checked by usedby on Oct 10, 2026.
What happened
Oyster's marketing operations lead uses Clay to automate outbound to accounts showing intent signals, including data enrichment, message segmentation by signal, and re-engaging dormant leads. Enriched records sync back to the CRM and to the BDRs' email sending tool.
Summary written by usedby from the source page, in English. The figures are those of Clay and Oyster, not ours.
- $34K+“within just one month, they saw $34K+ in new pipeline generated from these previously untapped accounts.”
She estimates that each representative now saves approximately 40 hours per month, allowing them to focus on higher-value activities and dramatically increasing overall efficiency.
By automating the process in Clay and having access to new enrichment sources, we were able to convert accounts that we would usually not prioritize
What the story claims, and what we checked
What we compared with the page.
- The figure: 40 hours/monthCheckedThe figure is on the page; its label is our wording.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Oyster.
- Oyster uses ClayCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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