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How Peacock uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Peacock, NBC's streaming service, uses Movable Ink together with Braze to create personalized emails from real-time customer data. They used it for a year-in-review campaign showcasing each subscriber's favorite content.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Peacock, not ours.

Discover how they aced a year-in-review campaign with smart, personalized messages that showcase each subscriber's favorite content, building a stronger brand relationship.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Peacock.
  • Peacock uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink18%“At Home Stores Achieves 18% More Clicks with a Loyalty Email Upgrade”At Home uses Movable Ink. Another customer of Movable Ink