The use case: how Peacock deploys Movable Ink
Peacock, NBCUniversal's streaming service, used Braze together with Movable Ink to build a personalized year-in-review campaign that celebrated customers' milestones and reached them at their preferred digital touchpoints.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
6%
6% Lift in upgrades from free to paid subscriptions
Movable Ink users in Streaming & Content
Companies in the same sector, with public evidence.
See all Movable Ink customers
Go straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 20%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Peacock.
- Peacock uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
By integrating Braze and Movable Ink into their tech stack, Peacock created a hyper-personalized year-in-review campaign that reached customers at their preferred digital touchpoints.