30%
“More than 30% higher MRR from customers who interact with Nora”
As published on 1mind.com. Captured by usedby on Oct 7, 2026.
What happened
Pipedrive runs Nora, a 1mind Superhuman, on its website to answer self-serve and SMB buyers' questions in real time, instead of having them fill out a contact-sales form and wait for a sales rep. Nora was launched on the contact-sales page and then expanded after A/B testing.
Summary written by usedby from the source page, in English. The figures are those of 1mind and Pipedrive, not ours.
- 68%“68% average engaged-conversation rate with Nora; 76% in the best single week”
- 6x“Visitors are 6x more likely to sign up, and Nora sign-ups convert to paid at 2.2x the rate”
- 28%“28% larger deal size: accounts open with roughly 3–4 seats vs. 2–3 for the broader base”
- 6%“~6% better 90-day retention”
In A/B tests, Nora made visitors 6x more likely to sign up, and Nora sign-ups converted to paid at 2.2x the rate.
When Nora and sales work together, that is the ultimate combo. Those leads are stronger, they convert on higher plans and higher tiers, they're better customers, they stay longer, and they churn less.
Nora was able to troubleshoot things we hadn't explicitly trained it to. … Reading the conversations, people would say, 'oh, you're actually helpful, this has been really productive.'
I'm surprised constantly by what it can say and do.
What the story claims, and what we checked
We compared the story with its live page on Oct 7, 2026.
- The figure: 30%CheckedPrinted word for word on the page, near the name of Pipedrive.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Pipedrive.
- The numbers in our summaryCheckedEach one is printed on the page.
- Pipedrive uses 1mindCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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