As published on deepgram.com. Checked by usedby on Oct 9, 2026.
What happened
Podsights runs a podcast advertising attribution platform that links podcast downloads to on-site brand activity. It uses Deepgram speech-to-text to locate ad reads, including embedded ones, in podcast recordings and check that the agreed content was read properly.
Summary written by usedby from the source page, in English. The figures are those of Deepgram and Podsights, not ours.
Deepgram’s search capabilities and recognition of brand names and keywords can locate ad reads (even embedded ones) within podcast recordings, and see that the agreed upon content has been read properly.
What Podsights does is provide what’s called ‘digital style,’ or pixel-based attribution for the podcast media space. Effectively, what we’re doing is calculating the metrics that brands and agencies can use to create an accurate, apples-to-apples comparison between podcast media and all other forms of advertising.
What the story claims, and what we checked
What we compared with the page.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Podsights.
- Podsights uses DeepgramCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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