Skip to main content
usedby
Search tools, companies

How Rakuten Advertising uses Relevance AI

As published on relevanceai.com. Captured by usedby on Oct 2, 2026.

What happened

Rakuten Advertising is operationalizing AI agents across its affiliate marketing business, using a hub-and-spoke model with a core team and embedded analysts in business units. Agents run inside the collaborative tools employees already use to automate repeatable workflows.

Summary written by usedby from the source page, in English. The figures are those of Relevance AI and Rakuten Advertising, not ours.

Rakuten Advertising uses agents heavily in existing collaborative tools, because it reduces friction and the “another scary tool” problem.

From the page. relevanceai.com, captured Oct 2, 2026

I don’t want to be the single author of any agent.

Benjamin Cox, VP of AI Strategy & Operations, Rakuten Advertising. Source, captured Oct 2, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Rakuten Advertising.
  • Rakuten Advertising uses Relevance AICheckedConfirmed line. Latest check across sources: Oct 2, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

$7 million“generated a further $7 million in pipeline and $500,000 in closed revenue over just six months”Qualified uses Relevance AI. Another customer of Relevance AI3x“3x increase in meetings booked”SafetyCulture uses Relevance AI. Another customer of Relevance AI40 hours“40 hours saved weekly”Send Payments uses Relevance AI. Another customer of Relevance AI