The use case: how Roku deploys Slack
Roku uses Slack as a collaboration and productivity platform, including automated no-code workflows and app integrations. Its ad sales team is starting to use Slack Sales Elevate to view and update Salesforce Sales Cloud data and receive deal alerts inside Slack. Roku also works with external partners in shared Slack Connect channels.
More reported results
Figures published in Slack’s case study. They are not independently measured by usedby.
Roku combats context switching with its over 200 Slack app integrations and custom apps.
The team, which consists of a mix of about 100 employees in sales
In the customer’s words
My vision is to make Slack the front-end system for sales.Other AI tools used by Roku
Other public relationships recorded on usedby.
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Slack users in Streaming & Content
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Slack’s published case study. We check the public evidence; the results are reported by the vendor.
slack.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 180 Slack Connect channelsChecked
Printed word for word on the page, near the name of Roku.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Roku.
- Roku uses SlackChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Because the company works closely with streaming services and vendors to ensure that viewers get the best TV experience possible, Roku has 180 Slack Connect channels that allow them to collaborate quickly and securely with partners in real time and celebrate wins.