The use case: how Salt Bank deploys Amplitude
Salt Bank's growth team uses Amplitude Analytics to analyze customer behavior, find drop-off points in signup and activation funnels, and track the impact of campaigns and app releases. They use Amplitude Feature Experimentation to test onboarding variations and roll out the winning flow to all users.
More reported results
Figures published in Amplitude’s case study. They are not independently measured by usedby.
Tracking the numbers in Amplitude, Salt Bank saw a 50% increase in customers making purchases within 7 days.
Within a year, they’ve secured over half a million active users—2x the initial projections.
During its first year, Salt Bank rolled out over 17 releases in the app and achieved 1,000–1,500 sign-ups daily.
On its busiest day, it brought in 14,000 new customers.
In the customer’s words
Our main KPI was acquisition, so it was important to fix the onboarding funnel. Amplitude data helped us identify the drop-off point so we could focus our experimentation around that.Other companies using Amplitude
Customers across industries, with public evidence.
Coca-Cola FEMSAConfirmed
Jersey Mike'sConfirmed
FieldguideDeclared
MotionDeclared
TakoDeclared
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Based on Amplitude’s published case study. We check the public evidence; the results are reported by the vendor.
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- Nov 12, 2026
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The team jumped into action to address the customer education gap. They retargeted their in-app messaging around Salt Bank’s digital-first approach, highlighting how the app allowed customers to add a new digital card directly to their mobile wallet.