The use case: how Coca-Cola FEMSA deploys Amplitude
Uses Amplitude as the central analytics and tagging platform to unify behavioral data across its retailer app, campaign interactions, and purchase activity. This lets teams measure AI-driven, gen AI-personalized weekly messages to retailers and analyze their effect on revenue through cohort analysis.
More reported results
Figures published in Amplitude’s case study. They are not independently measured by usedby.
Using Amplitude, Coca-Cola FEMSA saw that their gen AI-powered in-app campaigns achieved an 11% click-through rate
Over one year, 180 new Amplitude users were added
Notably, 63% of weekly active users engaged with the platform two or more days per week
Amplitude users in Consumer Goods
Companies in the same sector, with public evidence.
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Based on Amplitude’s published case study. We check the public evidence; the results are reported by the vendor.
amplitude.com- Last checked
- Nov 12, 2026
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- The figure: 690,000 retailersChecked
Printed word for word on the page, near the name of Coca-Cola FEMSA.
- The passage quoted aboveChecked
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- Coca-Cola FEMSA uses AmplitudeChecked
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What began as a pilot with 2,500 retailers in Mexico in December 2024 expanded rapidly to reach 690,000 retailers in the same market, with similar rollouts progressing in Brazil.