How Schaeffler uses Airtable
50%
“50% reduction in content request age”
As published on airtable.com. Checked by usedby on Oct 9, 2026.
What happened
Schaeffler's Global Branding and Marketing team uses Airtable as a single platform for content request intake, assignment, asset management, and reporting, replacing several legacy tools. Airtable AI agents help with agency review summaries, matching requests to designers, and scoring monthly content against strategic themes.
Summary written by usedby from the source page, in English. The figures are those of Airtable and Schaeffler, not ours.
- six“Consolidated six legacy tools into one system”
- less than a minute“AI now matches incoming requests to designers based on skillset and availability, reducing task assignment time to less than a minute.”
Schaeffler consolidated six tools, cut content cycle time by half, and scaled global marketing operations, supporting hundreds of users across over 50 countries.
With Airtable, we can consolidate all marketing activities into one system and optimize workflows across departments
What the story claims, and what we checked
What we compared with the page.
- The figure: 50%CheckedPrinted word for word on the page, near the name of Schaeffler.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Schaeffler.
- Schaeffler uses AirtableCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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