The use case: how Superdrug deploys Movable Ink
Superdrug uses Movable Ink to generate personalized, data-driven content across email, mobile push and loyalty communications. This includes nearest-store maps, loyalty progress bars, member pricing modules and countdown timers.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
18% increase in mobile rich push clicks
11% increase in click-through rate
14% increase in click-through rate
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Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
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Countdown timers are a tried-and-true method for driving urgency and inspiring customers to purchase quickly. Superdrug translated that tactic to mobile for their fragrance promotions and saw an incredible lift in clicks as a result.