How Talkspace uses Pepper Content
123%
“434 → 968 times AI quoted a Talkspace page, in one week (+123%)”
As published on pepper.inc. Checked by usedby on Oct 14, 2026.
What happened
Talkspace uses Pepper as a single partner for SEO and AI search (GEO) strategy, content production and measurement. The aim is to keep its Google rankings and get AI assistants to cite Talkspace's own pages in a regulated healthcare category.
Summary written by usedby from the source page, in English. The figures are those of Pepper Content and Talkspace, not ours.
- 37%“50% → 69% of AI answers about online therapy now name Talkspace (+37%)”
- 56%“24% → 37% of answers in the category now link to Talkspace (+56%)”
- 9.4%“a 9.4% conversion rate on 840K impressions, at just 0.54% click-through”
- 70 articles a month“a production process Talkspace's medical reviewers could sign off at 70 articles a month”
Between January and July 2026, visits from Google fell 60%, in line with the contraction every therapy brand saw. New customers held flat. Traffic from AI search filled the gap, and it converted at nine times the rate of a Google visitor.
We love working with Pepper because we get everything all under one roof. Not just the insights, but the execution and the strategy. That helps our very small team be much more efficient, but also drive the outcomes that we need for Talkspace on the revenue side.
What the story claims, and what we checked
What we compared with the page.
- The figure: 123%CheckedPrinted word for word on the page, near the name of Talkspace.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Talkspace.
- Talkspace uses Pepper ContentCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
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