The use case: how Target deploys Slack
Target's engineering teams use Slack as the central hub for engineering communications, integrated with tools like GitHub Enterprise and Jira. They also built custom bots, including one that onboards new channel members and one that posts ephemeral alerts, to streamline communication and support.
More reported results
Figures published in Slack’s case study. They are not independently measured by usedby.
Another 1,000 were on board by the end of December.
For one particular issue, Pinguin was activated nearly 7,000 times.
In the customer’s words
To be nimble in what we’re doing and to be able to adapt quickly, we needed a tool like Slack.Other AI tools used by Target
Other public relationships recorded on usedby.
Explore Target’s AI stack
Slack users in Retail
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Slack’s published case study. We check the public evidence; the results are reported by the vendor.
slack.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 2,000 engineersChecked
Printed word for word on the page, near the name of Target.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Target.
- Target uses SlackChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
The group played to its Agile strengths and successfully launched Slack for 2,000 engineers in less than a month. Another 1,000 were on board by the end of December. Since then, Slack has spread across Target’s digital, recruiting, strategy and business intelligence teams.