The use case: how Thalia deploys Movable Ink
Thalia's marketing team uses Movable Ink to automate and personalize its email campaigns. This includes abandoned cart banners, interactive scratch-off offers, year-in-review recaps built from customer data, and social media feeds from TikTok and Instagram synced into newsletters.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
80% lift in clicks on banner
13% lift in conversions
Movable Ink users in Retail
Companies in the same sector, with public evidence.
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Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 20%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Thalia.
- Thalia uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
They achieved this by automatically syncing their social media feeds from TikTok and Instagram. This simple, automated strategy ensures that the latest updates and shared content from Thalia's profiles are delivered straight to customers' inboxes, keeping them connected and informed.