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How The Zebra uses Hightouch

170%

“Boosted ad match rates by 170% on Facebook”

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

The Zebra uses Hightouch to sync first-party data from Snowflake to Iterable and ad platforms, so the marketing team can build self-serve audiences without waiting on the data team. It also enriches conversion events sent to Facebook to improve ad matching and optimize ad spend.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and The Zebra, not ours.

  • 70%“Increased click-through rates on key email campaigns by 70% and lowered unsubscribes by 50%”
  • 58%“which saw a 58% increase in click-through rates”

Using Hightouch to enrich conversion events with additional first-party data, match rates on Facebook have increased by 170%. Additionally, by syncing conversion events to the Facebook conversion API, The Zebra has been able to retarget and suppress audiences to further optimize return on ad spend and increase performance across all campaigns.

From the page. hightouch.com, captured Oct 7, 2026

We’ve gone from what could have been a six-month wait for data down to a matter of days, and that means we can run experiments and launch new campaigns immediately.

Cynthia Caridad, Director of Lifecycle at The Zebra, The Zebra. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 170%CheckedPrinted word for word on the page, near the name of The Zebra.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of The Zebra.
  • The Zebra uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

50%“running more tests at higher confidence with 50% less manual effort”The Zebra uses Hex. Another tool at The Zebra20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch