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How Thryv uses Synthflow

As published on synthflow.ai. Captured by usedby on Oct 5, 2026.

What happened

Thryv runs a Synthflow voice AI agent on its New Zealand directory assistance line, answering calls from people looking for residential and business numbers around the clock. The agent retrieves information through API integrations and escalates complex or edge-case requests to human agents.

Summary written by usedby from the source page, in English. The figures are those of Synthflow and Thryv, not ours.

  • 100%“100% Call Answer Rate”
  • +4.4%“+4.4% More Calls Answered”
  • ~1 Month“~1 Month to Production”

The AI agent handles over 20,000 directory assistance calls monthly, operating at consistent, production-level volume without capacity constraints or performance degradation.

From the page. synthflow.ai, captured Oct 5, 2026

It’s a game-changing platform for us. Within a month we were in production — and what started as an efficiency play turned into a revenue opportunity. Synthflow is a genuine strategic partner going forward.

Rob Hayden, Global Manager, AI Innovation, Thryv. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Thryv.
  • Thryv uses SynthflowCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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