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How Toolstation uses Movable Ink

73%

“Including this email as part of the customer journey resulted in a 73% lift in revenue.”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Toolstation uses Movable Ink to automate personalized marketing emails. These include product blocks pulled from API data sources, social proof and live stock information, nearest-store and local stock maps, abandoned cart and category browse modules, and post-purchase emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Toolstation, not ours.

  • 11%“11% Lift in Revenue”

Using Movable Ink, Toolstation created an automated email campaign that customers receive a few days after they purchase an item. This message thanks them for their order and includes bestselling products from the category they recently purchased from.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 73%CheckedPrinted word for word on the page, near the name of Toolstation.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Toolstation.
  • Toolstation uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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