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How Trupanion uses Observe.AI

ConfirmedVendor case study · Checked Oct 5, 2026
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The use case: how Trupanion deploys Observe.AI

Trupanion, a pet medical insurer, uses Observe.AI's Post-Interaction AI, including QA forms, Auto QA and Moments, to evaluate customer calls across its remote contact center teams. It uses the resulting insights to standardize scoring, coach agents and address reasons customers cancel.

More reported results

Figures published in Observe.AI’s case study. They are not independently measured by usedby.

20%

“For example, in January 2024, we retained 20% of the customers who called to cancel.

25%

We were able to raise that to 25%,” shares Clark.

In the customer’s words

Observe.AI certainly played a massive part in helping us understand where our opportunities were. It allowed us to more effectively target and coach agents on where they needed to improve.
Lisa Clark, Member Experience Project Manager, Trupanion — Source

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Go straight to the source

Based on Observe.AI’s published case study. We check the public evidence; the results are reported by the vendor.

observe.ai
Last checked
Oct 5, 2026
observe.aiCaptured Observe.AI case study about TrupanionOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 5%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Trupanion.

  • Trupanion uses Observe.AIChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

“For example, in January 2024, we retained 20% of the customers who called to cancel. We were able to raise that to 25%,” shares Clark.
From the page. observe.ai