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How Warner Music Group uses Hightouch

1000+

“1000+ audiences syndicated with Snowflake and Hightouch”

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

Warner Music Group uses Hightouch on top of its Snowflake data warehouse to build and syndicate fan audiences to marketers and agencies, replacing homegrown connectors. The audiences support targeted multi-channel advertising and engagement campaigns for artists and brands.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Warner Music Group, not ours.

  • six weeks“Implemented Snowflake and Hightouch within six weeks”

Within six weeks, we implemented Hightouch on Snowflake and got out hundreds of audiences, which made marketers and agencies happy.

From the page. hightouch.com, captured Oct 7, 2026

We’re taking care of the Snowflake environment. Hightouch is syndicating the data, marketers are happy, and a lot of operational load has been taken off our chest.

Itay Rahat, VP of Product, Audiences, and Marketing Technology at Warner Music Group, Warner Music Group. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 1000+CheckedPrinted word for word on the page, near the name of Warner Music Group.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Warner Music Group.
  • Warner Music Group uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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