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How watashi+ by Shiseido Taiwan uses Appier

47%

“successfully increase conversion rates by 47%”

As published on appier.com. Checked by usedby on Oct 9, 2026.

What happened

The Shiseido group's beauty shopping website in Taiwan uses Appier's AiDeal to identify hesitant buyers with machine learning and show them individualized non-discount offers, such as a free exclusive face mask with orders above a set value, to increase conversions.

Summary written by usedby from the source page, in English. The figures are those of Appier and watashi+ by Shiseido Taiwan, not ours.

  • 28%“add-to-cart ratios by 28%”
  • 15%“transaction completion rates by 15%”
  • 61%“orders that reached the designated value increased by 61%”
  • 36%“orders completed within 15-30 minutes by 36%”

For the AiDeal solution to hesitant buyers, Shiseido Taiwan Group introduced timely and exclusive promotional coupons to communicate with hesitant buyers individually, allowing watashi+ by shiseido taiwan to successfully increase conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%.

From the page. appier.com

With the recent rising pandemic in Taiwan, physical stores bear the brunt. As the market began fighting a promotional war to attract consumers, Shiseido acknowledged that only a deeper understanding of consumers’ decision-making processes can sustain brand influence. Appier’s AiDeal solution has stimulated faster purchases from hesitant buyers on the beauty website through differentiated offers. It provides customers with new shopping surprises while ensuring channel advantages, allowing new and current members to have better online shopping experiences. In response to future states of the pandemic, we will work with Appier to strengthen our digital marketing to allow customers to easily shop beauty products that are suitable and authentic, without leaving the house.

Rita Chen, Assistant Department Manager, Corporate Marketing Dept, watashi+ by Shiseido Taiwan. Source

Appier’s AiDeal solution has stimulated faster purchases from hesitant buyers on the beauty website through differentiated offers.

Rita Chen, Assistant Department Manager, Corporate Marketing Dept, watashi+ by Shiseido Taiwan. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 47%CheckedPrinted word for word on the page, near the name of watashi+ by Shiseido Taiwan.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of watashi+ by Shiseido Taiwan.
  • watashi+ by Shiseido Taiwan uses AppierCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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