Skip to main content
usedby
Search tools, companies

How WeightWatchers uses Hightouch

52%

“Increased new-to-brand members converted from Meta by +52%”

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

WeightWatchers' paid media team builds first-party member audiences from data in Snowflake and syncs them to ad platforms such as TikTok, Google, and Meta, replacing a slower data onboarding vendor. They build audiences without engineering help and run randomized tests on audience segments.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and WeightWatchers, not ours.

  • 24%“Improved LTV-based ROAS by 24%”
  • 5 minutes“Reduced data onboarding time from 2 weeks to 5 minutes”
  • 80%“Reduced data onboarding costs by 80%”
  • 23%“Increased TikTok Match rate from 9% to 23% (a 155% increase)”

Before Hightouch, the marketing team would have to wait upwards of two weeks anytime they wanted to launch a new campaign. With Hightouch, the process of moving first-party member data from Snowflake to ad platforms is completely streamlined.

From the page. hightouch.com, captured Oct 7, 2026

With Hightouch, I’m able to build any audience within a matter of minutes and sync it to our ad platform immediately.

Annie Davis, Senior Manager, Paid Social at WeightWatchers, WeightWatchers. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 52%CheckedPrinted word for word on the page, near the name of WeightWatchers.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of WeightWatchers.
  • WeightWatchers uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch16%“16% increase in user activation rate”Calendly uses Hightouch. Another customer of Hightouch